When it comes to Europe and American sports equipment brands, most people are familiar with Nike, Adidas, Puma and others. As both Nike and Adidas have enjoyed a relatively long established time compared with our country’s lining.
 
They have shared many first times in the world sports filed, like Nike had began to develop the marathon running shoes in 1960’s, so it is the first to create lightweight durable nylon shoes. Nike launched the first Tailwind running shoes armed with the advanced Nike-Air shock absorber technology in 1979, NIKE also began to make and sell sports apparel. At that time, Nike’s revenues reached almost half of the U.S. sporting goods market, it especially toke up the highest leadership in the areas of the running shoes, the players who wore Nike running shoes had broken 800-10000 meters’ track records. While Adidas is the first one to launch the sports shoes which are suitable for daily use.
 
Nike and Adidas have their own supporters. From the perspective of playing basketball, Nike’s technical content is always better than that of Adidas, Nike uses ZOOMAIR technology as the main characteristics, which is the so-called air pad have always won people’s hearts, it is such a pity that Adidas doesn’t have the air pad. Many other technological elements such as grip, support, ankle support, breathable, including color match, etc. which is to depend on people’s own preferences, and the defenders like light and speedy shoes, while the centers like sound and thick shoes. As for me, I like red and black, others may like green, yellow, and only from fashion point, I like Adidas better.
 
As for lining sports equipment brand, this is established by our country’s retired elite gymnast Li Ning, he had won all six titles in the seven items in the 1982 World Cup gymnastics competition, so he was seen as the world gymnastics miracle. From lining’s inception in 1990, it has gradually won many people’s hearts. In the first 10 years of lining company’s establishment, Li Ning mainly rely on sponsoring our country’s delegations to attend the Olympics and Asian Games, thus lining has won a good reputation for itself. In other words, our country’s Olympic delegation, and the Asian Games’ delegation as well as the gymnastics team are the lining image’s endorsement.
 
The breakthrough of lining’s international brand is from sponsoring Gymnastics Federation in 2000, and two years later, Li Ning had provided one piece race suits for the Spanish basketball team to attend the 14th World Basketball Championship. In the 2004 Olympic Games, Li Ning sponsored the Spanish men and women’s basketball team. In 2006, lining even cost 10 million dollars to get O’Neal’s endorsement rights in our country, obviously, lining that is growing up by endorsements of sports stars is challenging the world’s top sports brands Nike and Adidas.

 

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