2009 in the first half of the entire PC market’s most chaotic period of time, the economic recession, the decline in sales of notebook market out of crisis, the rise of the Internet, the spoiler of this cottage, so that the most senior industry also pondering on the market a little bit unclear, but one thing is clear, that is, the Internet as a new product, after the market validation, has been proven to be a viable product, but also into its maturity.

1, the main conclusions First half of 2009, the whole Computer Market the most chaotic period of time, the economic recession, sales decline Notebook Out of stock market turmoil, Netbook The rise of the spoiler in this cottage, so that the most senior industry also pondering on the market a little bit unclear, but one thing is clear, that is, the Internet as a new product, after the market’s validation has proven to be a kind of vitality of the product, but also into its maturity. Z DC The first half of the market on the Internet brand of the degree of concern related research, reached the following conclusions:

After a pair of Netbook Market watch and preparation, many big brands have entered the netbook market.

After the first half of the market, the more severe initial shock has gradually stabilized, the case of full competition, the brand’s attention, little change.

With the large influx of brands and more products, an increasingly competitive market, attention, concentration to the big brands Trend More obvious, small brand gradually in the competition behind.

the second half of the brand is expected to change in market structure as in the first half strong, but also to attract more attention with high-quality products and cheaper prices.

Second, the overall market brand pattern
2009 in the first half of the online brand of the market structure because the strength of all the different brands and access to the Internet input into this market, the different time, causing the brand to the traditional pattern Computer Completely disrupted the market order, many of the traditional big brands in the Internet market by the attention this is not much to enter as early as some brands, products and more, the user has caused a high concern.

1, the distribution of concern about the overall market brand
(Map) first half of 2009 top ten most Internet users concern the distribution of concern about this brand

Summarized in the first half of the online distribution of concern about the brand, ultimately leading position in the Association , ASUS , Shenzhou Three brands, which with its changing business strategy, strong investment, and gradually became the dominant online in this area. Lenovo’s attention, 25.1%, Lenovo is also a relatively early into the Internet market, the brand of this early step in shot also brought a higher degree of concern. Asus as the founder of the Internet, concerned about the second degree, 17.3%, this proportion is already a lot of other brands points to the results after the market share, compared with Asus in this early stage to dominate the Internet market landscape, already eclipsed many of the.

Shenzhou as a commitment to the development of domestic computer manufacturers lower prices for Internet product development in this way can be said with relative ease, with long-term brand positioning, squeeze into the top three concerns, also a matter of course, and attention degree of 14.5%. Immediately after the Shenzhou Hewlett-Packard , The world’s largest brands to enter netbook market, though relatively late, but entered on the brand appeal, with its superior and excellent products to attract a large number of the user’s attention, with 11.7% of users expressed concern about the HP Internet.

Macro? Although ranked fifth position, but concerned about the ratio of the gap compared to the brand in front of four relatively large, only 5.8%, macros? Is the first to enter the Internet market, the brand of this one and paid the considerable investment But in the first half of its attention, not good, investment and harvest are different. Also in the bottom five of the difference is Samsung , Dell , Blue , Tongfang , BenQ They are relatively low degree of user interest, the highest ranked Samsung 5.6%, ranking last in the BenQ only 1.5%. As the Internet is still in the melee of the market, competition among various brands, so outside the top 10 brands accounted for no small degree of concern, with 10.7% of the concerns shared by other brands.

(Map) the first half of 2009, the ten most Internet users concerned about this brand

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