Current domestic shoes market, setting off a cross-border competition is not a small wind: crocodile Wright Group plans to fully enter the men’s market, Anta, special steps and other sports apparel brand of leisure products market penetration strategy … … the movement the impact of brand on the clothing market, the development of enterprises in Zhejiang men sounded the alarm, also have turned to sports Nike Air Max brands from the Men into production. Insiders said that the cross means that the boundaries blur, the long run, men’s sports brand and between brands will be gradually fused, forming a pattern of winner takes all.

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Fan Daoyuan industry veteran, told reporters that the men’s market is being eroded sports brand, will be a long-term trend, especially T-shirts, down jackets and other products, the impact on the greater. Fan Daoyuan that, compared to men’s brand, sports brand on the one hand many stores, many Nike Air Max 2009 brands have more than 7,000 the number of terminals, while the largest number of men not to the business end 4000, it decided to exercise market penetration of branded products is far much higher than men’s businesses. More importantly, sports apparel brand price lower than a lot of legitimate business men. “The number of terminals advantage and price advantage, so that men’s business market share will inevitably be squeezed.”

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