Compared to net profit, the number of new stores, sales of product categories, rates and other indicators found that States United States

Suning

Two channels of the basic operators in the first half of 2008 were tied.

Quality has always been to store Suning proud, in the first half to 0.02% of comparable store growth rate inferior to 0.49% in the comparable store Gome level of growth; always stores much better than any amount of lead that opponents Hao, Gome, in the first half operating income was 24.874 billion yuan, not only by the first quarter of 2008, Suning beyond, and the whole first half were old rivals behind them.

Comparison of GOME

net win

First half of the Gome and Suning suffered earthquake, consumer prices, raw material prices, exchange losses and other adverse factors, the challenges, but they also received

Olympics

Economic, macro-economic control, environmental protection and updating of business opportunities.

Contrast Gome, Suning Appliance removal of the revenue, gross margin and other four titles, but the rate of 4.25% of net profit to suffer, “won the market, loss of profits” embarrassment.

Gome will become a “high-profile development, low-key money” of the beneficiaries, 4.77% of the net profit margin to operating income of 1.05 billion yuan less Bi Suning Electric, but the net profit has more 86 million yuan Bi Suning Electric. Compared with Suning Appliance, Gome seems is the “last laugh” king.

Their common “Sudi” Gree, despite its self-built channel practices

Home Appliances

Criticized by the two giant chains, but the 24.952 billion yuan of sales revenue, 24.44% of the same growth rate of 104.67 percent growth in net profit over the same period, proved Gree strong words as Gome and Suning’s lung power is located.

Competition 2 stores rather

2008 Suning the first half of 102 new stores, and Gome evenly. However, the total number of stores is still lagging behind Gome. As we all know, the decision is not the number of home appliance chain store competition, the key to success, especially the quality of store rental ratio, flat effect, comparable three-year growth target is the key factor.

2007 comparable store Gome year rose only 3.11%, while the first quarter of 2008 it reached 3.17%, the first time, comparable store growth over the same period Suning Appliance’s “Beyond.” While the first half of 2008, comparable store Gome rose less than 1 percentage point again, I did not expect less of their opponents, so again, “luck” Beyond.

Strategy that is in large flagship store quantity, Suning, Gome is clearly inferior to 44 the number of gap between the flagship store, also make Gome “big shop mode” of lung power is no longer so abundant. In addition, the total number of Gome stores areas although more than 62.3% of Suning Appliance, but the 2.85 million square meters of total business area of less than Suning of 3.0819 million square meters; the total number of stores grew, the Suning Appliance 88.88 percent of the year growth rate is much higher than GOME Electrical Appliances; single shop area, the Suning, Gome more than 600 square meters (the former: 4,200 square meters / shop, which is 3,600 square meters / shop).

In addition, in the secondary market, secondary market, Gome stores 257 stores the number of its 36.4%; sales revenue accounted for 22.67%, representing an increase of 3.26% over the same period last year. Can be expected that both sides will be a market to the main battlefield of the secondary market. The next time the two sides will focus on the secondary market store expansion, comparable store business optimization and fierce competition. Three markets are very likely in the game both the “last battle”, while GOME, Suning’s performance in the three markets are not Yangzhou Exchange Bank, Jiangsu Five Star, Henan Yu family and other “small chain of” excellent.

Another concern is the two-store rental data contrast ratio.

Find More Marathon Articles