, white Japanese market Home Appliances (Including room Air conditioning , And refers only to the Japanese domestic market, the full text with) shipping amount of about 1.052 trillion yen, down 6.0%. Although the past 5 years, the highest shipping amount of the first half of fiscal 2008 compared to a decrease, but with the average of the past 5 years is roughly the same level.

Pull in a series of economic policy of the Government of Japan under the influence, from June 2009 onwards, the Japanese economy slowly recovering, but the second half of fiscal 2009 (October 1, 2009 ~ March 31, 2010) Japanese household consumption expenditure is still grim. In addition, it is expected there will be a warm winter in 2009, shipments of heating equipment is not optimistic. In March 2009 on the Japanese market the second half of fiscal 2009 the amount of white goods shipments expected 944.6 billion yen, it now appears that figure is not easy to achieve.

Environmental protection Points system for the implementation of the results

To promote consumers to buy energy-saving appliances, the Japanese government from May 15, 2009 onwards to

Refrigerator , Room air-conditioning, digital TV for the object, start green points system. The implementation of the system, although the Japanese refrigerator ship in excess of the market over the same period in fiscal 2008, has played a catalytic role, but still can not reverse the overall economic crisis and weather factors on the Japanese market, the negative impact of white goods.

And hot in 2008 compared to fiscal 2009 shipments in the first half of refrigerator market in Japan has decreased, but the shipment volume was up there. Refrigerator market in Japan was 2.279 million total units shipped, green points the object models, 162 million units shipped, total shipments in the refrigerator about 71%. Among them, the volume of 501L or more products segment, green points the proportion of object models shipments up 95.4% (see Table 4). 451L volume shipments of these models was 66.5 million units, up 45.9%, accounting for the proportion of total shipments in the refrigerator from the same period of fiscal 2008 increased 19.8% to 29.2%; shipments amounted to 110.4 billion yen, and fiscal year 2008, an increase of 47.7% over the same period, shipments accounted for a substantial increase compared to 34.8% from 49.3%.

Points with the object of environmental protection products, air conditioners, although

Sell Transfer to high-performance models the trend has emerged, but since the summer of 2009 was a cool summer, and hot compared to 2008 shipments and shipments for the amount of reduction.

Is worth noting that, due to the implementation of environmental protection points system, consumers in Japan to further increase awareness of energy conservation, environmental protection, the object points outside the energy saving home appliance products also began to receive consumer attention.

Products of concern IH Cooker 2009 fiscal year in the first half, IH cooker market in Japan was 41.3 million units shipped, only the same period in fiscal 2008 shipments of 96.0% (see Table 5). Although the market volume lower than the same period in fiscal 2008, but the popularity of the whole

Electric The context of residential, IH cooker into the Japanese market ranked fourth in volume shipments of home appliances, second only to room air conditioners, refrigerators,

Washing machine And other large products.

Air cleaner 2009 fiscal year in the first half, Japan’s air cleaner market, total shipments of 60.6 million units, up 64.7% surge. Among them, wet performance with shipments of 33.5 million units, up 254.7 percent increase, accounting for over half the market volume; If shipment basis, the wetting properties of the products with the amount of or about the shipment Cargo volume Qi Cheng.

Air cleaner before the show seasonal fluctuations in sales each year in September to next March for the season, in February and March sales peak in April began to decline. However, in April 2009, sales of air cleaners reduce the decline was better than last year, and this achievement of the first half of fiscal 2009 air cleaner shipments increased significantly.

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