Fashion Electrical Market Development Deputy Director: Qing-Jun

Dongguan
Suning
Marketing Manager: Lin Lu

Advertisement Promotion Department Manager, Dongguan States United States: Hu Jun

Blink of an eye half years have passed, love has been busy since last appliance stores
Financial
Crisis, has gradually become very low profile. Especially the first half of this year, slowing down the speed shop a lot. It’s statistics, only two new stores during the first half. In an interview, also said home appliance stores, shop at the second half of 2009 is no longer the main theme, heavy equipment, build a new store image and adjust the layout of humanity or the focus of the work throughout the year.

The delayed impact of the crisis still exists, the first half of the three supermarkets
Sell
Whether over the previous year by the amount of “hit”? Three major home appliances chain policy to attack pull effect in the end? Then in the second half, stores, how breakthrough? Two days ago, reporters visited the three major home appliance stores in Dongguan relevant department head.

Overall

Rebound year

Question 1

The delayed impact of the financial crisis has not disappeared, then just past the first half of 2009, the overall store sales have anything better?

Qing-Jun: all of us for the first half of the home appliances market, every day is not an easy one. Especially the weak consumer market town, but the urban market is relatively stable. The same period in 2008, compared with growth, but not much, basically achieved smoothly picked up. Because this year is not out fashion stores in Dongguan, on May 1 last year after we opened two stores. Opening a new store sales performance, enhance the effect, I think the industry is visible.

Lin Lu: the first half of the overall sales growth over last year showed an overall increase of 30%. In the first half, Suning launched a series of large-scale promotions, along with the property market rebound and the marriage market and rigid demand, sales pull big.

Hu Jun: the first half of the whole, Dongguan, China the United States in the quality of single-store operation has improved, this will pull the sales lot.

Under crisis
Is still the backbone of traditional home appliances

Question 2

Tough day, which category do you think of the beam in the lug store? Hu Jun:
Air conditioning
, Color TV and emergency home appliances, especially air-conditioning the most obvious upgrade this year, an increase of nearly 40%, Furthermore, 3C is the category, especially Shucu arrival, we focus on random purchase of 3C products to the discount usually do.

Qing-Jun: total weight of the category is still the traditional home appliances, fashion is that
Black
And reproducing the largest increase. Black is the active force, especially in the audio market downturn, peer-to give up this market situation, the high-end audio sales in the fashion still improve.

Lin Lu: key growth category for the air-conditioning,
Refrigerator
And computers. Accounted for about half of overall sales.

Three policy

Has praised in

Question 3

In the first half, the state introduced
Bringing home appliances
, Energy-saving appliances subsidies and TM to the three policy has not been much movement various stores?

Qing-Jun: the implementation of home appliances to the countryside in just enough time to really lively, attractive enough, but not many consumers and manufacturers are now home to its “cold” the.

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With our coverage of eight sub-sector machinery industry in the 58 listed companies focused on a sample of machinery industry in 2009 reported data for analysis.

 Machinery Industry Center Daily News economic profile. First half of 2009, our machinery industry statistics, 58 listed companies achieved a total sales income of 121.3 billion yuan, net profit of 9.05 billion yuan, down 8.9% and 20%.

 Statistics of eight sub-sectors, the top three revenue-scale engineering machinery industry, logistics, machinery industry and railway equipment industry, the three listed companies in the industry sector is the most representative; net income ranks among the top scale Three mechanical engineering, logistics machinery, shipbuilding industry.

 Mechanical comparison of various sub-sectors Center Daily News. Heavy machinery in the first half revenue and net profit growth of 27% and 34%, the best performance, mainly because a long period of heavy machinery orders, boom of the delay; income does not increase profits for the two sub-sectors of railway equipment and ships, although the income However, a substantial decline in net profit growth of 21% and 41%; in addition to other heavy machinery, the smallest decline in net profit in engineering machinery industry, in the first half net profit fell 12%.

 Fluctuations in product mix optimization is the performance of the stabilizer. Data show that in the first half gross margin increased by sub-industry heavy machinery, logistics, machinery and machine tools industry, construction machinery essentially flat year over year gross margin. The main reason is not because the gross margin increased a dramatic decline in prices of raw materials, machinery industry as the economy slipped, product prices following the reduction in raw material prices made a gross profit margin increase is mainly due to product mix changes.

 Machinery industry net profit fell 17%, but 49% sequential increase in a single quarter net profit to rebound sharply.

 Benefit from the recovery in the second quarter of the domestic machinery industry, shipbuilding industry, in addition to export-oriented industries and the logistics machinery fell outside the ring, and the remaining sub-sectors have achieved substantial growth in net profit chain, they are: the machine tool industry (138%), Construction Machinery (135%) , the railway equipment industry (91%).

 Impairment losses / profits increase. Machinery industry in 2009 in the first half impairment losses / profits increased by 2.7 percentage points, mainly because of steel to bring inventory to market prices, you can determine inventory to market a high inventory of raw materials more expensive company in the first half, for example, the set Group prices for steel, the 216 million additional provision for inventory to market, asset impairment losses / profits increased by 15 percentage points.

 Little change in the second quarter inventory. Compared to 08 at the end of the inventory decline is clear that the shipbuilding industry, logistics machinery. First half of the listed companies more cautious approach to inventory, to absorb higher prices of raw materials inventory, accelerating asset turnover based.

 Receivables turnover slightly worse in the same period last year. Machinery industry in 2009 in the first half receivables / income of 48%, compared to nearly 10 percent last year, engineering machinery, machine tools, basic parts and components industry increased significantly, indicating that overall demand in the first half of weak machinery industry, enterprises, increase sales efforts, but the back section lower.

 Solvency of listed companies has not deteriorated, in 2009 the balance machinery industry rate during the first half last year, 63.1% to 60.5%.

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