Shoe Special Steps: Committed To Running The Core Of The Brand Extension Model
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In the shoe industry, popular with such a sentence, “If you want to create their own brand, take the line of differentiation is imperative.” Steps for the special Air Max 90 shoe, its the running mode of the core brand, is the difference between of performance.
This year’s marathon arena eagerly, the sponsor name is almost a monopoly special step. It is reported that China Xtep total Zhengkai International Marathon title sponsor and the sole equipment supplier, Jian Zhen of China Yangzhou International Marathon (half) season of the top partners and is also the sole equipment sponsor . At the same time, special steps are also in Taipei, Taipei International Marathon and the “National Road” Marathon’s top partners and the sole equipment sponsor.Oakley Sunglasses
Thus, together with previous Xiamen International Marathon, Half Marathon in Tibet, Xi’an City Wall Marathon, Taiyuan International Marathon, and the continuous hand Xtep 2010-2013 Hangzhou International Marathon for four years, eight cities in the country this year sponsored by Marathon Special steps have been right to get.Can be said that in recent years, special steps to invest in running the project a lot of energy, the project has become a running direction of the core Nike Air Max sports brand, it also contributed to the project special step in the marathon to continue to exert an important reason . Earlier this year, winning Cheng, special steps, Yangzhou and Taipei Marathon sponsorship, will be running further to form the core of the brand extension model.
Prior to this, special steps already have a lot of resources to the advantage of running the project, GUCCI Sunglasses,special steps have sponsored the “world’s best track,” the title of the Xiamen International Marathon, with “the highest elevation of the track” Half Marathon title in Tibet, a ” the oldest and most historic charm of the track, “the title of the Xi’an City Wall Marathon. It is worth mentioning that last year, special steps also became the league’s top track and field events diamond partners in running the project, these resources have formed a pyramid tournament, including both the full marathon in interactive projects, but also can feel the speed and passion of sports events.
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