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By shaving kilometres and minutes from your long runs, you can get fitter – faster.

 

While training for a Marathon, Kirsti Baker could handle the grueling speedwork and 500 metre hills. It was the slow 32km runs she couldn’t endure.

 

‘The dread of the long run was huge. All week I would fret about how I would get it done,’ says Baker, who juggled nursing work, caring for two toddlers, and training – and finished her marathon 3:18. She worried about how she’d find the time to do her run, refuel, take an ice bath and how she’d handle three hours of running continuously in unfavorable weather. She had to hit the treadmill for 28 kays, but that was even worse. ‘I felt like a hamster by the time I got off,’ she says. ‘It was insane.’

 

Happily for Baker – and anyone trying to cram training into busy lives – many coaches are now finding that lots of long, slow distance isn’t the only key to marathon success. While long runs are critical to building endurance, efficiency and confidence, you don’t have to run 32km or more to reap those benefits. By replacing some of your longest runs with more frequent – and challenging – runs of 16 to 20km, you can build the same level of fitness with less risk of injury than you do with one exhausting effort.

 

A lot of marathoners put too much weekly training stress on one day. If you’re running 60km a week, a 28km long run becomes an event in itself, and requires rest beforehand and recovery afterwards that costs valuable training time.

 

When you spread your mileage more evenly throughout the week, you’re much less likely to get bogged down with fatigue. You recover more quickly, and if you recover faster, you can do more intense workouts and build fitness faster.

 

But don’t fluff the pillows on your couch just yet. If you cut out the 32 kays, you’ll have to log more each week overall and do more quality workouts, coaches say. Without an extra-long run on the weekend, you’ll have the time and energy for it.

 

Long runs build endurance by increasing your capacity to store and conserve muscle glycogen. Increasing your total weekly mileage achieves the same effect in a different way. Some marathoners do long runs that top out at 25km, though some do 32km runs, just to build confidence. Even more important than the length of the long run, is making sure it doesn’t consume too much of the total weekly mileage – no more than 25% on a peak week. Some runners build up total weekly mileage with mid-length fast-finish runs, 90-minute fast runs, and divided long runs.

 

Adding more intense workouts is just as critical. Runners likely get similar fuel-efficiency benefits from completing a 90-minute run at a fast pace as they do from running more slowly for two hours or more. By running at a moderate pace for 22km, instead of a slower pace for 32km, the runner is recruiting the fast-twitch fibers more, and causing a similar adaptation.

 

For the time-challenged runner, this is the way one can keep up with, or pass, those running longer distances.

 

Runners who don’t do 32km log more total mileage each week, and run fast at least twice a week to ensure that they build the strength and efficiency they will need for the marathon. In a peak training week three weeks before the race, for instance, the longest run is 25km instead of 32. Rather than completing one high-intensity workout, runners do long intervals one day, then they do a 16km near marathon goal pace two days later.

 

This method gives you an opportunity to not only run a good race, but also to embrace the overall idea of training consistency that will make all your training better.

Sandra Prior runs her own bodybuilding website at http://bodybuild.rr.nu.

How to Use Green Tea As a Fat Burner

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Weight loss is a topic that is on the mind of many people around the world. Whether you are dieting like crazy, running half-marathons every week (or even both), it is possible to supplement your efforts by using a green tea fat burner on a regular basis.

Green tea contains a lot of great anti-oxidants, most importantly one going by the name of epigallocatechin gallate (EGCG). This anti-oxidant is great for your health and research has showed that it is many more times powerful than vitamin E as an anti-oxidant.

EGCG has been linked to reducing or ameliorating the symptoms of many modern diseases such as various forms of cancers, high cholesterol levels, heart attacks, arthritis, impaired immune function, tooth decay and also obesity.

It is no wonder then that green tea has been used by the Chinese for hundreds of years. They have been using it to treat a whole variety of ailments, supposedly everything from headaches to depression.

One of the positive effects is that the rate of metabolism is increased, hence making it great for weight loss purposes by increasing the burning of calories. Also, your blood sugar levels are regulated more effectively, which is great if you have consumed too many carbohydrates.

Acting as a stimulant green tea extract will also give you the opportunity to increase the intensity of your workout, which in turn increases the rate of how fast you burn fat.

While it is certainly possible to help lose weight by using a green tea fat burner in liquid form, it is not always the best solution.

How many cups should you drink a day? There is not really a consensus on how many cups of tea you should drink to help burn fat. Numerous reports have stated getting positive results by drinking everything from three to ten cups a day.

While drinking several cups of tea a day may help you burn fat and lose weight, in the long run it may simply be a logistical problem. In addition, the caffeine content can lead to sleep-deprivation.

So what do you do? A green tea fat burner in the form of a nutritional supplement can be an alternative. While there are many of these nutritional supplements on the market, many of them include caffeine.

Optimally then, you would need to find a find a de-caffeinated nutritional supplement. This is an effective way to get the benefits without having to worry about the potential negative effects of too much caffeine.

A supplement combining the positive effects of a green tea fat burner with the positive effects of added vitamins and minerals would be even better. Just remember that a nutritional supplement is not the end cure when wanting to lose weight and burn more fat. It should be seen as complimentary to a healthy diet and regular exercise.

Frederick Simpson is dedicated to researching and sharing his research on nutritional supplements and healthy living. He is also the owner of http://www.total-supplement-site.info, where you can go now to read more about nutritional supplements.

Rolex watches for Men’s and Women’s

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Rolex watches are the perfect gift to give away to your lady of style; they add more charisma and elegance to the persona of women’s outlook. Besides, being a close companion of women, Rolex watches magnify the personality of every person who treats them like a treasured possession. Before, we have a glance at what makes this Rolex watches distinguished among other brands let’s take a look at the credibility and reputation that the Rolex company has earned on the market. The Rolex Company was commenced up with on a partnership in 1905 in London, after being introduced to London, the company started to establish its business in more companies such as Switzerland and Wildorf, the company created his new trademark “Rolex”, which has now become a sign of quality and innovation.

 

The Rolex Company is a class by itself as it was the first company, which introduced waterproof watch case to the market. Thus, manufacturing the watches of exquisite quality made this company roll over the world. Now if we talk about the latest trend then it is obvious that latest fashion and trend has great influence on our lifestyle; even if we are not fashion conscious we like to follow current trends and adapt our personality according to the times. But, still one thing is common all over the world; Rolex Watches are given top priory while making a selection among latesttrendy watches, because these watches satisfy the needs of both men and women. The diversity of Rolex watches is just endless; there seems to be another edition after the first one and amazingly all editions are designed to create an impact on current fashion industry. This is just because the company has a keen observation on the market; the designs, colors, and styles of Rolex watches are incorporated accordingly.

 

The Rolex watch does not only add elegance to the outlook of a person but also give a boost to his style. Though, Rolex watches need proper care and love, but they always prove to be one of the best possessions of human being. Today, you have a virtual door to make a selection; you can go through the collections of Rolex watches and order them right away. There is no risk involved as the brand has encrypted payment pages to secure your information and personal details. Are you on the hunt for a new edition of Rolex watch, just surf their website, and get one of your choice to enhance your style. Whether you choose the old Datejust special edition or new Diamond& Rubies edition, your watch will always speak on behalf of your ethics, values, and prestige. If you worship latest trendy watches, you do have a wide collection on offer by the company, just step ahead and own your companion now.

Here you will find the different styles of handbags and replica handbags

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Isner v Mahut: who are you rooting for?

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My favourite story about last-year’s epic 11-hour, three-day tennis match between John Isner and Nicolas Mahut concerns some of the spectators.

Played on Wimbledon’s humble outside court 18, the 700 seats for the contest between two unseeded players were, on day one, not hot tickets.

But by the final day of the contest, a famous tennis commentator was so keen to see the conclusion that he allegedly pulled the “Do you know who I am?” trick to nab a seat originally claimed by a long-queuing member of the public.

News that Isner and Mahut have drawn each other again, provoked a ripple of astonishment which spread far beyond the locker rooms. How could this match possibly live up to the 2010 one, which Isner clinched 70-68 in a deciding set which was four hours longer than the previous-longest tennis match in history?

I used the Brandwatch social media monitoring tool to measure reaction to news of the re-match and try and gain some Hawkeye-sharp insights into who might have more support.

From June 13 to June 16th the graph showing the number of mentions was as flat and level as the top of a tennis net, averaging about 100 mentions per day.

Then on Friday, June 17th, Wimbledon’s draw commitee, amid Masonic levels of secrecy, mysteriously paired the two together. This resulted in mentions of Isner suddenly bouncing as high as one of his kick serves – to 2,773. Mahut, as he always does, ran Isner close – garnering 2,700 mentions.

Sentiment

The sentiment relating to mentions of Isner were 12 per cent positive and five per cent negative (83 per cent were neutral).

Mahut’s sentiment was also five per cent negative but he just edged Isner as 13 per cent of his mentions were positive. It’s always nice to support an underdog – especially won who served 62 times to stay in the match before losing!

‘Negative’ statements

The mild nature of the negative statements posted about Mahut reveal the affection that tennis fans feel for both players. Ellen Sinclair tweeted: “Hope Isner wins as I have the biggest tennis crush ever on John Isner”. Ellen was keen to stress: “I have nothing against Mahut but really want Isner to be around Wimbledon for as long as possible”

Rusedski

Greg Rusedski’s assessment was a little more professional, the Canadian tweeted: “Just heard I might be doing Mahut v Isner. Say it isn’t so. That means I will only need to do one match from Tuesday.”

Overall, the reaction on Twitter was as quick as a blocked Agassi service return (Twitter produced about 86 per cent of the total response across social networking sites and news outlets).

Twitter reaction

Cooney 83 reflected many people’s opinions by saying: “Court 18 again, please put Layani as chair umpire too, but plan a couple of bathroom breaks this time.” Perhaps they could have the same spectators too?

Allballsallowed on wordpress.com worked out the odds of them being drawn together:  “I can confirm it is 142.5/1.”

Fix?

Exicanha Dancer, a top contributor on Yahoo Answers, posed a thought that many of us tennis cynics hadn’t dared say out loud: “I think Wimbledon is trying to fix the draws. They were probably going to put Serena vs Venus in the 3rd round (seeded 8 and 24) but Kim Clijsters had to withdraw.”

On June 18th, mentions of the two players plummeted like a drop shot to 799 but it is sure to be a different story on Tuesday, when the two friends and rivals step on court again.

So based on the social media monitoring, who will have the most support?

Overall, Mahut was mentioned 4,954 times, whereas Isner was mentioned 5,006 times.

Conclusion

But if you factor in the fact that Mahut has a name which is more difficult to spell and that Isner is higher-seeded and (apparently) scores more highly on the eye-candy scoreboard, the Frenchman could claim a pyrrhic victory.

But Mahut is unlikely to pay much heed to statistics. He actually won more points during the course of that historic match and still lost!

 

A Brief Introduction Of Diving Watches

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A diver must have full preparations before diving. A diving watch is necessary to prepare. Such a timepiece is different from other watches. A diver is surely familiar with it. It is a timepiece which is specially designed for people to having underwater diving.

Specialty of Diving Watches

1. Water Resistance

This is an obvious feature of diving timepiece. It is water resistant for about 300 meters. Divers do not have to worry about the quality of it after diving. As the technology of watch manufacturing is more advanced than ever before, it can go much deeper than it actually is. The diver can surely have a good time by wearing such a timepiece for diving.

2. Watch Case

Usually the case of a diving watch is more stoutly than other timepieces. It is made of special materials like plastics, synthetic resins, titanium and so on. And it must be able to endure the corrosiveness of seawater. The case of the special diving watch is relatively heavy and large when comparing with other watches. The commonest material for the watch case of it is the stainless steel.

3. Crystal

The crystal of a watch for diving is thick in order to enhance the pressure resistance of it. And the materials of the crystal are better in quality such as hardened glass and acrylic glass. These materials are more scratch resistant than other materials for making crystal.

4. Others
There must be a water resistant crown in such a watch. It is used by people to set or adjust the time and date. And the bezel is also unique with conspicuous 15 or 20 minute markings. The strap of such a watch is usually made of rubber, polyurethane and silicone rubber. And the battery of a diving watch is of electric powered movement.
History of Diving Watches
The watch was created before to meet military and professional needs. The Omega “Marine”, which was introduced in 1932, is said as the first Diving timepiece in history.
With more and more people realized how important it was to wear it for scuba diving, more and more diving watches were introduced into the market. In 1954, Rolex Submariner was introduced into the market. These watches are still attractive today.
During the 1960s, people had more under water activities. There were more watches designed for these activities. More and more watch manufacturers produced these timepieces at that time.
Today, scuba diving is loved by young people. Many people like to do it in their spare time. Either professional divers or not, they wear such a watch for diving. And famous diving timepieces are hot.
There are many high-end diving watches in the market today. They are created by top manufacturers such as Rolex, Omega, Seiko, Casio, Citizen and so on. These watches are popular and hot. In conclusion, diving watches are special and advanced timepieces for people to wear for diving.

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Cher Tickets : The Singer Made A Guest Appearance In Qatar

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Qatar opened Thursday at the film festival in Doha. The gala evening was held at the Museum of Islamic Art, a magical place designed by the architect Pei to whom we owe the Louvre Pyramid. Many personalities of the cinema have made the trip, such as director Martin Scorsese, Jean Jacques Annaud and Elia Suleiman, but also the beautiful muse L’Oreal, Afef Jnifen.

Saturday on the sidelines of the festival and at the same place, Princess Sheikha Al Massaya, daughter of the Emir of Qatar, gave a gala evening for its association Rota (Reach Out to Asia). This charitable organization helps the poor, particularly in Asia, and directs its action on education.

The huge Cher made the trip for this great evening. The icon has made a break from her marathon series of concerts in Las Vegas where she performed last year. As it did before Tom Jones, Celine Dion and Elton John, the singer offers a Believe show at the height of eccentricity at Caesars Palace.

In the late 60s, with Sonny Bono Cher formed a duo that was a huge success. Together they had a daughter who recently became … a man Chaz Bono, flourishing today alongside his girlfriend Jennifer Elia. Cher then pursued a solo career and a string of film roles as The Witches of Eastwick (recently adapted into TV series) and Lightning Moon which earned him an Oscar for best actress.

In 1987, Cher revived her recording career after a five-year hiatus, under the coordination of rock producer and A&R man John Kalodner.

Now with Geffen Records, Cher released the first of three highly successful rock albums, featuring songwriting contributions from the likes of Diane Warren, Jon Bon Jovi, Richie Sambora, Desmond Child, Mark Mangold and Michael Bolton.Darlene Love and Bonnie Tyler provided guest vocals.

Cher was released in 1987, and featured the comeback single “I Found Someone” written by Michael Bolton and Mark Mangold (previously a minor hit for Laura Branigan), as well as “We All Sleep Alone” (#14, 1988). The album was a big hit, being certified Platinum in the U.S. and selling three million copies worldwide.

In 1989, Cher released the album Heart of Stone. As on her previous album, Michael Bolton, Jon Bon Jovi, Diane Warren and Desmond Child handled songwriting and/or producing duties. The album was originally released with cover artwork featuring Cher sitting in front of a heart made of stone, creating the illusion of a skull. Heart of Stone would prove to be very successful, having sold 5,100,000 copies worldwide, and certified 3x Platinum by the RIAA.

The album’s biggest hit came with the rock hymn “If I Could Turn Back Time”, which topped the charts in Australia for seven non-consecutive weeks, peaked at #3 in the U.S., reached #6 in the UK[81] and charted in various other countries around the globe. Further hits from the album were “Just Like Jesse James”, “Heart of Stone”, and it also contained the hit duet with Peter Cetera, “After All”, #6 in U.S.

The video for “If I Could Turn Back Time” caused controversy, because in it Cher wore a skimpy, see-through net outfit, which revealed a “butterfly” tattoo on her buttocks. Many networks on television, including MTV, initially refused to air the video because of the “partial nudity”. MTV network eventually played the video, but only after 9 p.m.

Cher launched the Heart of Stone Tour, which played throughout 1989 and 1990 in various parts of the world. She also starred in the television special Cher Live at the Mirage, which was filmed during a live concert in Las Vegas.

Among the other guests, the artist Jeff Koons Versailles, which had returned with a large exhibition last year, and ex-husband of La Cicciolina – was accompanied by his new wife. Cherie Blair, the vivacious wife of former Prime Minister Blair anglaisTony, played the game of a thousand and one nights in djellaba.

Director Mira Nair soon to be released with Amelia starring Hilary Swank and Sir Ben Kingsley and his wife Daniela Lavender also attended the event. This great stage actor will soon be showing two highly anticipated films: Prince of Persia and Martin Scorsese’s Shutter Island.

Cynthia Hoffman is the author of Ticketwood.com . Ticketwood is a leader tickets market search engine that enable Ticket shoppers to easily find, compare and buy Cher Tickets sports tickets, theatre tickets Concert Tickets plus other events tickets.

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Garmin Forerunner 15 Large, Black/Blue (Certified Refurbished)

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Garmin Forerunner 15 Large, Black/Blue (Certified Refurbished)

  • Activity Tracking – count your steps, calories and distance throughout the day
  • Long battery life – up to 8 hours of battery life in training mode or 5 weeks in watch/activity Tracking mode
  • Reliable GPS – gps-enabled for accurate distance and pace data
  • Personal Records – watch yourself improve – forerunner 15 tells you when you set a new fastest mile or longest run to date
  • Move bar – the inactivity indicator motivates you to move when you’re been sitting too long

Run with all your Heart. This easy-to-use GPS running Watch tracks distance, Pace, Heart rate, calories and personal records. Pair it with a foot Pod to capture distance data on treadmill runs. Forerunner 15 helps you stay on top of your fitness goals between workouts with activity tracking features that remind you when it’s time to move and count steps and calories burned all day. The rechargeable battery lasts up to eight hours with GPS on or five weeks in Watch/activity tracking mode. Upload

List Price: $ 115.19

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Nike Divine Glory Shines Advertising Obsessed Adi Humanity

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1972 NIKE Nike founder PhilKnight launched the first of the greatest Advertisement : “Fourofthetopsevenfinishers”. It turns out the Olympic marathon in 1972, the first seven players reached the finishing line, there are four wearing Nike Sports shoes At that time the top three were wearing Adidas (Adidas). As a world class sporting goods with the brand, from Nike and Adidas will be in their ad campaigns to show their talents, have done their best, doing my part. Nike is undoubtedly the number one brand in sports, but there has been advertising campaign flaw can not be ignored; Although Adidas second place, but a period of time, its advertising hard-edged, hard act to Nike.

1, Nike’s deification flaw

As also deified, deified also lost

Really started knitting fitness (health) and to build a sports culture, the spirit is the apotheosis of Nike advertising campaign. “It (Nike) to brand loyalty evolved into a new belief, the use of advertising to sports stars deification, their unique language in the advertisement is also unforgettable.” The myth of the advertising campaign, of course to Mike? Jordan to represent sports stars advertising and Justdoit typical advertising slogan. This is the break, “Nike created a language,” the key to the mystery. Therefore, we may be analyzed from two aspects of Nike, may get a deeper level of understanding.

PhilKnight has been a sacred sport cherished feeling. “Outstanding athletic ability, directly tackles each person’s faith, which is a capacity close to the original, a true great power, only because of the overall chaos of modern life, human beings in a very long period of time degradation of this capability. “Nike ad is contains this sacred color, religion with a complex package like sports, coupled with years of epic proportions Jordan, Nike will create a kind of secular religion?? synonymous with sports.

Nike ad in the divine nature possessed by the devil Forging

Nike sports tribe lives, sport itself has become a religion, sport has become a kind of religious activities; products Logo (symbol) is our religion, “Totem”, and religion It is through the ceremony, “Totem” consumer to complete, that is, the consumption of the product to completion. Nike is the clever movement of this “language”, the Nike sport evolved into the most influential tribal “totem”, as “dragon” in Chinese nation has the status of irreplaceable, like Nike’s ” “in the world gradually grabbed the top position of secular religion.

Most brilliant, if Nike can be attributed to Nike’s advertising campaign, then Nike’s huge setbacks in recent years should be blamed most of Nike’s advertising campaign. The fortunes of Xiang Yi, “It (Nike) is clearly from today’s barriers to its own success.” 10 years, the apotheosis of Nike advertising campaign embarked on the fast track of habit, gradually detached from the past that occlusion time thought the track, but strayed from talking to the “aphasia” in. Nike ad has been turned into a pure and empty ritual activities, no longer appeal to “ordinary” the emotional power of their hearts, but only became a super star formed the “gods” of the mouthpiece. Here, in addition to out of ordinary people, the lack of emotion is associated with a Nike ad for Nike gradually dried, a pyramid in the “mummy.”

Cannes Advertising Festival in 98 years, Gold’s Nike ad by plane works: “Fowler is on God”, is one of a footnote. Here, Nike’s advertising campaign has been sacred to the extreme interpretation of the state, in the past that implied the lines of the sacred color, was replaced by absolute deification, he would own Nike Lift the all-powerful “God” throne. This himself, self-raising ads, although the Nike Ji Feng into Sports religious offerings, but the lack of a keen sense for Hanlaishuwang and emotional connection to the public. “The wind will be blowing fashion a” high above the Nike one day will find that day in heaven, underground year, Nike is not Gan sooner or later fall into a crisis not embarrassed.

Second, human nature shine bright Adidas

Human nature, so that the victory belongs to Adidas

In Adidas ads will not appear in Nike’s aggressive and reckless powerful, but natural, peaceful, and real convergence, full of human truth. Black and white images, there is no need to exercise Shoe Traces, even diamond Adidas logo, but also faint and sheltered in the upper right corner. This contrast between the way we think of the ubiquitous ” ” (Nike logo) and “God in a mysterious way movement” in the “Fowler is God,” the conceited demeanor. Adidas just quietly shed space for movement of natural space exclusive audience, unlike ads, “Just do it” seems to be suppressed to suffocation. Adidas ad with a touch of more harmonious affinity: “AmakeyourownB”, here, A (Adidas) but your body B (Body) of the part, and truly become part of you, make you more perfect. (By contrast, Nike seems to always imply that the audience, you’re just part of Nike.) Adidas stressed that you feel comfortable. This is the same as the screen, regardless of high ranges, flood debris, you can “strolling.” All this is the Adidas mountain shoes and feel of its ads.

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Garmin Forerunner 230 – Force Yellow

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Garmin Forerunner 230 – Force Yellow

  • AUDIO PROMPTS – Receive audio prompts from your connected smartphone that include laps and lap times.
  • LARGER SCREEN – A 44% larger screen than the 220 but the same physical size.
  • BATTERY LIFE – Longer battery life than the 220, 16 hours in training mode and up to 5 weeks in watch mode6.
  • SMART NOTIFICATIONS – See incoming email, text messages, call alerts, calendar reminders and more from your compatible smartphone.
  • ACTIVITY TRACKING – Forerunner 230 doubles as a watch and activity tracker. Count steps, calories and distance throughout the day. The move bar with vibration alert motivates you to move when you’ve been sitting too long. NOTE – This product does not include heart rate monitor(Sold separately)

Stay on pace for your next personal record with Forerunner 230, the GPS and GLONASS running watch with smart features1. Its built-in activity tracker2 keeps recording steps, even when you’re not running. Pair your watch with a compatible phone1 for connected features like automatic uploads to Garmin Connect, smart notifications, audio prompts and live tracking. You can also download customizable watch faces and applications from Connect IQ. HR data such as heart rate, heart rate zone and VO2 max

List Price: $ 249.99

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Starting Your Career in a Recession

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A career is very much like a marathon. It’s long, it has up hills and down hills. It can take many twists and turns on the route. Starting a career in a recession is like beginning a marathon running up hill. It’s tough but it can be done. The smart runner would not attempt to run a marathon without planning and training. Your career requires the same thing: planning and training.

You need a plan which will identify goals. They need to be realistic and enable you to establish a proven track record of work experience. They also need to provide you opportunities to develop professional skills which will enhance the foundation of your career. In a recession, you will need to widen your net of career possibilities. Develop a broad range of goals that include your dream job as well as jobs that may not be your first choice but will get you much needed work experience. Target the industries which are robust and have positive hiring outlooks. They do exist but you will have to look harder to find them. For example, the insurance and financial services industries are hiring entry level professionals. Although you may not be interested in those industries, you can develop the professional skills you need and transfer them to an industry you’re more interested in when the economic climate improves..

Where do you start? First, don’t panic. You have many resources available at your finger tips.

Before you graduate:

• Visit your Career Services office. Check out their calendar of events. Are there any upcoming job fairs you can attend? Will any employers be interviewing on campus? They most likely will have some career tests you can take to begin thinking about possible career options. They may also have career counselors that can help you interpret the results or do a mock interview. Ask for help with your resume as well. Although Career Services offers services after graduation, it’s much easier to make use of their services while you are still on campus.
• Many jobs are not posted in a bad job market. When employers do hire, they will tend to ask their employees for referrals to fill a job. Make a list of contacts-friends, family, classmates, neighbors, previous co-workers-who you can approach for help.
• Meet with your alumni association. Make a list of alumni you can contact to network. People often overlook the alumni connection but it is a powerful tool. Alums love to help other alums.
• Ask your professors for ideas and job leads. Many employers approach the faculty directly if they are hiring. Again, it’s easier to use that connection before you graduate.
• Create a plan to identify any gaps in your background and find ways to fill those gaps. An internship, part time work or volunteer work can help do that.

After you graduate:

• Ask your contacts for help! Create your “commercial” which tells people who you are and what you are looking for. Use that commercial to tell everyone you know what type of job you want. Ask them for information, advice and/or job leads. Keep a record of everyone you speak with and be sure to follow up with them.
• 78% of all businesses in the United States have less than 100 employees. These companies may not be as visible or as well known so you will have to look harder for those opportunities. Online business journals and newspapers periodically list those companies. Accountants, financial advisors and insurance agents typically provide services for smaller companies. They may know of job opportunities and can also provide an introduction for you.
• Develop a list of employers to target and research those organizations. Learn who they are, what they do and identify what you can do for them. Then contact them. Explore any opportunity with these companies. Even if they only have internships, temporary work or volunteer work, you should seriously consider it. They will see you in action and you will no longer be an unknown quantity.

Finally, be patient. A marathon is a long race. It may take longer to jump start your career in a recession, but remember that the easier down hills will be coming. You want to make sure that when times change for the better, you have solid work experience and the professional skills to position yourself for that dream job.

Susan C. Kennedy and Karen Baker are cofounders of Kennedy Baker Associates, now known as Careen Treking, LLC – a career coaching organization designed to assist young professionals navigate the job search process by assessing their skills, preparing them for interviews, networking, negotiating job offers and succeeding in their new career. Their first book, The Job Coach for Young Professionals, is an interactive guide to identifying and landing the right job is now available. For more information, please visit: http://www.internbridge.com/pubs_resources/jobcoach.htm